Group Management

The CEO is responsible for the daily management of the Company in accordance with the Swedish Companies Act and the Board’s instructions. The CEO is responsible for keeping the Board informed of the Company’s operations and to ensure that the Board has the information the members need to undertake informed decisions. Through continuous dialogue, the CEO also holds the Chairman informed of the Group’s development. At the end of 2016, the Avanza Group Management consisted of eight persons, of which five were men and three were women. The Group Management consists of Avanza’s CEO, and representatives from different parts of the Group as follows.

Please click on each name for details. The holdings information provided for each member of the Group Management is from 2016-12-31. Details of transactions are available through the Swedish Financial Supervisory Authority's insider register.

Johan Prom


Henrik Källén

COO, Deputy CEO

Gustav Berggren

Head of Private Banking

Birgitta Hagenfeldt


Maria Christofi Johansson

Head of Customer Service

Annika Saramies

CEO Försäkringsaktiebolaget Avanza Pension

Peter Strömberg


Peter Westling

Marketing Director