Avanza focuses on the Swedish savings market which amounts to SEK 7,200 billion. Sweden has one of the highest proportion of equity and fund investors in the world. An estimated 70 per cent of the population save in shares or funds. The market has grown by an average of 7 per cent a year in the last ten years. Avanza's market share of the Swedish savings capital was 3,3 per cent in 2016. Avanza's share of the total net inflow was 10,9 per cent in 2016.
*Source: Sparbarometern 2016-12-31