Targets and outcomes
Avanza's revenues are dependent on stock market growth and market interest rates, which are difficult to predict and forecast in the short to medium term. We therefore focus on areas which we can influence to create long-term growth. Our long-term targets extend beyond one economic- and interest rate cycle. We are convinced that satisfied and active customers, together with committed employees and cost control, lead to long-term shareholder value.
|Sweden's most satisfied savers according to the Swedish Quality Index (SKI)||√||√||√||√||√|
|Customer satisfaction according to SKI||74,4||81,3||78,6||72,0||75,0|
One of Avanza's long-term targets is to win SKI's award for "Sweden's most satisfied savings customers", which we have now succeeded with for seven consecutive years.
|Market share of at least 7 per cent of the total net inflow to the Swedish savings market*||10.9%||9,3%||9,2%||5,7%||2,9%|
30,000 – 40,000 net new customers per year*, and as of 2016 an annual customer growth of at least 10 per cent of the customer base at the beginning of the year
|103,000||96 400||54 700||33 200||20 300|
|Costs should not grow at a faster rate than income|
|- Income growth||2%||33%||17%||6%||-19%|
|- Cost growth||8%||10%||8%||3%||3%|
|Dividend of at least 70 per cent of the profit for the year||79%**||74%||81%||120%||143%|
* In 2017 Avanza's target regarding market share was adjusted upwards from 7 to 9 per cent, and in 2020 we should reach 1 million customers.
** Proposed dividend
|Employee Net Promoter Score (eNPS) over 40||51||46||46||-||-|
eNPS, also known as the "ambassador index", is an international measure of employee loyalty that Avanza started using to measure employee satisfaction in 2014. A score of over 40 is the highest possible and is an excellent result, with a very high number of ambassadors amongst employees. As of 2017 the target has been raised to 45.*