Targets and outcomes

Avanza's revenues are dependent on stock market growth and market interest rates, which are difficult to predict and forecast in the short to medium term. We therefore focus on areas which we can influence to create long-term growth. Our long-term targets extend beyond one economic- and interest rate cycle. We are convinced that satisfied and active customers, together with committed employees and cost control, lead to long-term shareholder value.

Long-term targets

Customers 2016 2015 2014 2013 2012
Sweden's most satisfied savers according to the Swedish Quality Index (SKI)
Customer satisfaction according to SKI 74,4 81,3 78,6 72,0 75,0

One of Avanza's long-term targets is to win SKI's award for "Sweden's most satisfied savings customers", which we have now succeeded with for seven consecutive years.  

Shareholders 2016 2015 2014 2013 2012
Market share of at least 7 per cent of the total net inflow to the Swedish savings market* 10.9% 9,3% 9,2% 5,7% 2,9%

30,000 – 40,000 net new customers per year*, and as of 2016 an annual customer growth of at least 10 per cent of the customer base at the beginning of the year

103,000 96 400 54 700 33 200 20 300
Costs should not grow at a faster rate than income
- Income growth 2% 33% 17% 6% -19%
- Cost growth 8% 10% 8% 3% 3%
Dividend of at least 70 per cent of the profit for the year 79%** 74% 81% 120% 143%
* In 2017 Avanza's target regarding market share was adjusted upwards from 7 to 9 per cent, and in 2020 we should reach 1 million customers.
** Proposed dividend
Employees 2016 2015 2014 2013 2012
Employee Net Promoter Score (eNPS) over 40 51 46 46 - -

eNPS, also known as the "ambassador index", is an international measure of employee loyalty that Avanza started using to measure employee satisfaction in 2014. A score of over 40 is the highest possible and is an excellent result, with a very high number of ambassadors amongst employees. As of 2017 the target has been raised to 45.*  


*Source: Quicksearch