With a business model based on growth, customer satisfaction is our number one ultimate target.
Our recipe for success is a customer focused corporate culture that encourages our employees to create innovative products and offers – that create shareholder value long term. The corporate culture derives its energy from a willingness to change and create a better future for millions of people.
| Customers | Outcome 2021 | Comments |
|---|---|---|
| Sweden's most satisfied savers according to the Swedish Quality Index (SKI) | Achieved in 2021 for the twelfth consecutive year | |
Shareholders | ||
| Market share of at least 15% of the total net inflow to the Swedish savings market 2025, R12 months | 17.4% | Almost every fifth savings krona ends up on the Avanza platform |
| Market share of 7% 2025 | 7.0% | Achieved already 2021 |
| Return on equity of 25-30% | 50% | Highlight profitability and effective management of the balance sheet |
| Dividend of at least 70% of the profit for the year | 70% | The dividend proposal for 2021 is SEK 9.20 (3.80) per share |
Employees | ||
| Employee Net Promoter Score (eNPS) at least 50, rasied from earlier at least 45 | 67 | |
Sustainability | ||
| Increased share of capital in sustainable investments | Further improvements done during the year to make it easier to save sustainably | |
| Be regarded as the leading sustainable brand and the natural choice for sustainable savings | Regarded as the financial company in Sweden with the highest reputation (Kantar Sifo) | |
| Increase share of female new customers to 50% | 41% | Record high number on new female customers |
| Organisation with parity between women and men | 46% | Measured in Group Management and among employees with personnel responsibility |
| Become climte positive | This year’s emissions amounted to 366 tonnes CO2e and climate offsets of the total emissions are purchased. |
