With a business model based on growth, customer satisfaction is our number one ultimate target.
Our recipe for success is a customer focused corporate culture that encourages our employees to create innovative products and offers – that create shareholder value long term. The corporate culture derives its energy from a willingness to change and create a better future for millions of people.
|Sweden's most satisfied |
savers according to
the Swedish Quality Index (SKI)
|Achieved in 2020 for the eleventh consecutive year|
|Market share of at least 15% |
of the total net inflow to the Swedish
savings market 2025, R12 months
|19.0%||Almost every fifth savings krona ends up on the Avanza platform|
|Market share of 7% 2025||5.8%||Well on track to achieve the target|
|Return on equity of 25-30%||57%||Highlight profitability and effective management of the balance sheet|
|Dividend of at least 70% of the profit for the year||10%||The dividend proposal for 2020 is SEK 0.85 (2.30) per share, |
in line with theFSA's recommendation due to the Covid-19 pandemic.
The assessment is, there is still room to distribute an additional SEK 2.95 per share, when the FSA repeals its recommendation.
|Employee Net Promoter Score (eNPS) |
at least 50, rasied from earlier at least 45
|Increased share of capital in sustainable investments||A lot of improvements done during the year to make it easier to save sustainably|
|Be regarded as the leading |
sustainable brand and the natural
choice for sustainable savings
|Regarded as the financial company in Sweden with the highest reputation (Kantar Sifo)|
|Increase share of female new customers to 50%||39%||Not achieved despite record high number on new female customers|
|Organisation with parity between women and men||47%||Measured in Group Management and among employees with personnel responsibility|
|Become climte positive||This year’s emissions|
amounted to 263 tonnes CO2e and climate offsets of the total emissions are purchased.