During 2024, the number of customers at Avanza increased by 170,700, meaning customer growth was 37 per cent higher compared to the full year 2023. In December, net new customers totalled 16,700, resulting in 2,071,700 customers by year end. Net inflow in December was SEK 9,980m, amounting to SEK 85,800m for the full year. This represents a 19 per cent increase compared to the annual net inflow 2023.
"2024 has come to an end and we have generated our second highest annual net inflow ever. Although it’s been a tough year for many, our customers are sensible and understand the importance of saving. In 2025, real wages will increase, and I hope that more get a chance to both save and to treat themselves to what they have had to give up the past years. I wish you all a happy new year,” comments Gustaf Unger, CEO of Avanza.
Customer activity, in terms of turnover, also increased compared to the full year 2023, particularly the foreign trading which rose by 70 percent, while the total turnover from brokerage-generating securities was up by 18 percent.
| Dec-24 | Nov-24 | Change month % | Dec-23 | Change year % | |
| No. Customers | 2,071,700 | 2,055,000 | 1 | 1,901,100 | 9 |
| Net inflow, SEKm | 9,980 | 7,410 | 35 | 5,990 | 67 |
| Savings capital, SEKm | 955,000 | 952,000 | 0 | 781,700 | 22 |
| of which deposits | 110,000 | 109,700 | 0 | 106,100 | 4 |
| of which Savings account | 32,500 | 31,600 | 3 | 26,800 | 21 |
| of which external deposits | 42,700 | 42,900 | 0 | 42,700 | 0 |
| Internally financed lending, SEKm | 23,900 | 23,300 | 3 | 19,600 | 22 |
| of which margin lending | 10,700 | 10,200 | 5 | 8,100 | 32 |
| of which mortgages | 13,300 | 13,000 | 2 | 11,500 | 16 |
| External mortgages, SEKm | 21,200 | 20,600 | 3 | 20,300 | 4 |
| No. of brokerage-generating notes per trading day** | 191,800 | 164,200 | 17 | 132,800 | 44 |
| Turnover in brokerage-generating securities per trading day, SEKm** | 4,590 | 4,290 | 7 | 3,410 | 35 |
| of which foreign trades, SEKm | 1,510 | 1,300 | 16 | 530 | 185 |
* Figures for the current month are preliminary.
** Excluding commission notes and turnover for mutual funds and non-brokerage generating trades such as Avanza Markets and brokerage class Start.
For further information please contact:
Sofia Svavar, Chief Communications & IR Officer, +46 70 761 80 53, sofia.svavar@avanza.se
Avanza is a digital platform for savings and investments, founded in 1999. The Parent Company, Avanza Bank Holding AB (publ), is listed on the Stockholm Stock Exchange. Avanza’s customer promise is that you as a customer will have more left in your own pockets than with any other bank or pension company. Services include saving in shares, funds, savings accounts, mortgages, and a strong pension offering. Avanza has over 2.0 million customers with over SEK 900 billion in total savings capital. This is equivalent to 7.5 per cent of the Swedish savings market. Avanza is largest in terms of number of transactions among Swedish banks on the Stockholm Stock Exchange. During the last 15 years Avanza has won SKI’s (Swedish Quality Index) award, “Year’s Most Satisfied Savings Customers”. For more information visit: avanza.se/ir
