Long-term targets by 2030

Customer satisfaction

Sweden’s most satisfied savings customers according to the Swedish Quality Index (SQI) 

With a business model built on growth, customer satisfaction is one of our most important targets and critical to drive shareholder value. 

Engaged employees

Employee Net Promoter Score of at least 50

Maintaining our high customer satisfaction requires engaged employees. A strong recommendation rate is also important to attract talent. 

Long-term value growth

15 per cent average annual savings capital growth 

There is a strong correlation between growth in savings capital and growht in income. Our strategic priorities by 2030 shall support further growth, which is reflected in the target to grow savings capital with on average 15 per cent annually. 

Decreased costs to savings capital ratio over time

Cost efficiency is an important part of our profitability. To sustain our industry leading position when it comes to costs to savings capital ratio, one of our prioritised areas by 2030 is to improve our scalability – reflected in the target to decrease costs to savings capital ratio over time. The measure could be affected by market fluctuations, which may impact the ratio negatively certain years. 

Annual average cost increase of 8 per cent

Annual average cost increase will be below 8 per cent, with 2024 as base year. Cost increases will be higher in the beginning of the period, trending downwards to reach 5 per cent by the end of the period as we increase scalability. The cost increase rate includes cloud migration and excludes a potential international expansion. 

Return on equity of at least 35 per cent

Our return on equity target ensures a continued focus on profitability and effective management of the balance sheet.

Dividend of 70 per cent

Dividend of 70 per cent of net profit for the year taking into account the leverage ratio requirement, including the Pillar 2 guidance and internal buffer.

Sustainable investments

Climate change is one of the greatest challenges of our time and entails significant risks for large parts of society. The financial industry, with its ability to direct capital, plays a key role in society’s transition to a sustainable economy. Sustainable investments play a central role in this transition, and Avanza’s ambition is to be the obvious choice for anyone who wants to invest sustainably. During the year, new climate targets in the form of interim targets were established for Avanza Fonder and for the savings capital on the platform. 

Savings for millions

Since its inception, Avanza has worked to make savings and investments accessible to more people. We believe the key to this is satisfied customers who recommend us to others, which is why one of our overall targets is to have Sweden’s most satisfied savings customers every year, according to SQI. Our success is also measured by monitoring the reach of our social channels. An important target group that we actively work to reach is women, who currently save less, have lower savings capital and start saving later in life. 

Responsible organisation

Avanza’s operations are built on trust, where transparency and high ethical standards are crucial. The foundation of this is our employees and our strong corporate culture, why one of our overall targets is high employee engagement with an eNPS of at least 50. We believe that diversity enriches our work, and gender equality is actively promoted. Avanza shall be a gender-equal workplace with a low carbon footprint.