The Board’s principal task is to manage the Group’s affairs in a manner creating the best possible conditions for a good long-term investment return.
Avanza’s Board makes decisions on matters concerning the Group’s strategic direction, as well as on major investments, organisational issues, acquisitions and divestitures. Furthermore, the Board determines policies and guidelines, as well as rules of procedure for the CEO and for those responsible for Risk Control, Compliance and Internal Auditing. The Chairman of the Board as well as Avanza's founder is Sven Hagströmer.
Elected | Independent relation to the company and its management/ largest shareholders | Diversity and suitability | |
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Sven Hagströmer, Chairman of the Board | 1997 | Yes/No | Over 40 years of experience in the finance industry. Highly skilled business executive and entrepreneur who has founded several companies and co-financed others outside the finance industry. Strongly engaged in various social projects, including projects in gender equality and diversity. Thorough knowledge of and keen feel for the financial markets. |
Magnus Dybeck | 2020 | Yes/Yes | Operational experience from the financial industry in analysis and asset management as well as extensive experience in the development of financial systems in banking and finance. |
Catharina Eklöf | 2020 | Yes/Yes | Extensive global experience and broad knowledge in business development, strategy, loyalty-data insight solutions and payment technology. 12 years in management positions at MasterCard, with extensive experience in M&A with fintechs and global commercial partnerships. Fact-based understanding of innovation, agile data driven product development in payment technology. |
Jonas Hagströmer | 2015 | Yes/No | Experience from corporate finance, investment companies and board assignments for a number of companies. Broad knowledge of the financial market. Contributes an investor’s and shareholder’s perspective as well as expertise in the inner workings of the financial services sector. |
John Hedberg | 2023 | Yes/No | Extensive experience and knowledge in capital markets and strategy, and from executive positions. Thorough understanding of Avanza’s operations from following Avanza closely for many years as CEO of Creades AB and as a board member of Försäkringsaktiebolaget Avanza Pension and former board member of Avanza Fonder AB. |
Linda Hellström | 2022 | Yes/Yes | Highly experienced in creating growth through customer centricity and data-driven marketing for Nordic and global companies. Focus on personalisation at scale, customer acquisition, engagement and loyalty through leveraging customer data, marketing technology, new media channels and strategy. Has driven a number of digital transformation programs within retail, telecom, media and finance during the last 20 years. |
Johan Roos | 2020 | Yes/Yes | Extensive experience and knowledge in accounting and auditing. 20 years in senior management positions, subsidiary boards as well as operational experience in banking and insurance. Deep knowledge of developing efficiency and reliability in the company’s processes and internal control with a strong customer focus. Extensive experience in developing and enforcing good corporate governance and evaluation of corporate strategies. |
Sofia Sundström | 2022 | Yes/Yes | Experience from leading organisations in high growth companies within Fintech, with focus on operational excellence (in particular for product & development teams and customer experience teams). Deep domain knowledge in Open Banking and Payments. Broad experience of M&A and international expansion. |
Hans Toll | 2014 | Yes/Yes | 20 years of experience from the financial sector with broad network of contacts. Thorough understanding of Avanza’s operations and challenges after his previous role as Deputy Managing Director at Avanza Bank. Background as financial analyst with deep understanding of the financial services sector, its players and financial instruments. |
Leemon Wu | 2021 | Yes/Yes | Extensive experience in equity research, portfolio management and investments, as well as board experience from fund companies and digital business models. |