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Avanza Bank Holding |
  SEK |  %   SEK
Avanza Bank Holding |
  SEK |  %   SEK

Customer satisfaction and employee engagement create shareholder value over time

With a business model based on growth, customer satisfaction is our number one ultimate target.

Our recipe for success is a customer focused corporate culture that encourages our employees to create innovative products and offers – that create shareholder value long term. The corporate culture derives its energy from a willingness to change and create a better future for millions of people.

Targets 2023 and outcomes

Customer satisfaction



Sweden's most satisfied savers according
to the Swedish Quality Index (SQI)
Achieved for the 14th consecutive year in 2023 

Employee engagement

Employee Net Promoter Score of at least 5058Very strong ambassadorship 

Long-term value growth

A market share of 10% of the Swedish 
savings market at the end of 2025
7.1%A challenging target that will require a strong stock market
the following two years as the majority of the savings capital
on Avanza's platform is invested in equities and funds
Return on shareholders' equity of at least 35%
(Annual target)
38%The target ensures a continued focus on profitability
and demonstrates the low risk and capital efficient
balance sheet
Dividend of 70% of the year's profit
(Annual target)
 91%The proposal for 2023 is a dividend of 11.50 (7.50) SEK
per share, corresponding to a ratio of 91%. The leverage
ratio requirement, including Pillar 2 guidance has
been taken into consideration
Maximum annual costs to savings capital
ratio of 12 basis points over time
 16 bpsThe target was set knowing that individual years it 
could be adversely impacted by market conditions, 
which has occured the past two years 

Sustainability targets

Net zero emissionsEmissions for 2023 amounted to 494 ton CO2e and
climate offsets of the total emissions were purchased.
During the year, our climate targets were validated by the
Science Based Target initiative and Business ambition for 1.5 °,
meaning we are committing to reduce Avanza's direct and
indirect emissions by 50% until 2030
 Increase gender equality in savings The share of women on Avanza's platform by yhe end of 2023
was 39%. The share of women among new customers was
44% and the share of savings capital held by women was 26%
Strengthen the sustainability score of
our customers' investments
 19.6During the year, Morningstar's sustainability rating
for fund investments decreased from 20.0 to 19.6
among Avanza's customers. The goal is as low a
score as possible