For the sixth year in a row Avanza has won the award for "Sweden's Most Satisfied Customers" in the savings category in the annual survey conducted by the Swedish Quality Index (SKI).
"This year we have continued to lower prices while developing both the user experience and product range with over a thousand customer-driven improvements. We are extremely proud to once again be able to meet our customers' high expectations and promises to continue to evolve with them," said Martin Tivéus, CEO Avanza.
SKI measures and analyses a large number of aspects concerning customer satisfaction and loyalty to banks. The study is performed using a statistical model, which enables analysis of the underlying causes of customers' opinions, such as how loyal customers are to their companies. Image, expectations, product quality, service quality and value for money are measured to provide context. As last year the survey shows that the customers’ scores Avanza higher in all areas and at the same time are much more loyal.
"Having Sweden's most satisfied customers for savings is our most important internal goal and this shows that the customers appreciate our focus. For me, this year’s result is a proof that we have been able to manage this year's fabulous growth without compromising on service and quality," Tivéus continued.