The Swedish savings and investment market is large, growing and advanced.
Avanza is by far the market leading platform for savings and investments in Sweden having more than 2 million customers with a total savings capital of close to SEK 1,000 billion. This has been achieved on the back of very strong customer focus and innovation, a superior customer experience, passionate employees and industry-leading cost efficiency.
Avanza’s core business will remain savings and investments in Sweden with focus on maintaining strong growth. The long-term potential for continuous savings capital growth is strong, illustrated by the delta between front-book and back-book market shares. There is also great opportunity in our young customer base and to increase share-of wallet of existing customers. Extra efforts will be made to increase growth within Private Banking and occupational pension as well as within the broad do-it-for-me segment.
As always, we will invest in the platform to further improve scalability, flexibility and cost efficiency as well as support continued strong growth. This includes cloud migration and further automation of internal processes.
Opportunities and ways to expand into new geographical markets will be explored and evaluated in-depth with the ambition to have replicated our Swedish success abroad by 2030.
The overall strategic ambition is to grow savings capital in Sweden by an average 15 per cent per year, reaching a savings capital of SEK 2,000 billion in 2030, while keeping annual average cost increase at 8 per cent – including cloud migration.
