The number of customers at Avanza has during 2025 increased by 40,300, amounting to 16,000 net new customers in February. This resulted in 2,112,000 customers at the end of the month. Net inflow in February was SEK 5,210m, amounting to SEK 15,800m during 2025.
In mid-February, the Swedish Savings Barometer was published with statistics for the fourth quarter 2024. Avanza’s share of the savings market increased to 7.8 per cent from 7.5 per cent in the third quarter and 6.9 per cent a year earlier. Avanza’s net inflow in the Savings market during the fourth quarter corresponded to 39.5 per cent. Rolling 12M, the share amounted to 19.7 per cent. ***
| Feb-25 | Jan-25 | Change month % | Feb-24 | Change year % | |
| No. Customers | 2,112,000 | 2,096,000 | 1 | 1,934,000 | 9 |
| Net inflow, SEKm | 5,210 | 10,600 | -51 | 6,210 | -16 |
| Savings capital, SEKm | 995,700 | 1,009,500 | -1 | 816,800 | 22 |
| of which deposits | 113,600 | 111,500 | 2 | 102,500 | 11 |
| of which Savings account | 33,200 | 33,600 | -1 | 27,300 | 22 |
| of which external deposits | 40,600 | 41,100 | -1 | 42,000 | -3 |
| Internally financed lending, SEKm | 24,200 | 24,100 | 0 | 20,300 | 19 |
| of which margin lending | 10,600 | 10,700 | -1 | 8,820 | 20 |
| of which mortgages | 13,500 | 13,400 | 1 | 11,500 | 17 |
| External mortgages, SEKm | 21,900 | 21,500 | 2 | 20,000 | 10 |
| No. of brokerage-generating notes per trading day** | 191,500 | 182,800 | 5 | 151,900 | 26 |
| Turnover in brokerage-generating securities per trading day, SEKm** | 5,460 | 4,670 | 17 | 3,720 | 47 |
| of which foreign trades, SEKm | 1,330 | 1,230 | 8 | 720 | 85 |
* Figures for the current month are preliminary.
** Excluding commission notes and turnover for mutual funds and non-brokerage generating trades such as Avanza Markets and brokerage class Start.
*** SCB has revised the statistics, which is why historical data has been re-calculated.
For further information please contact:
Sofia Svavar, Chief Communications & IR Officer, +46 8 409 420 17, sofia.svavar@avanza.se
Avanza is a digital platform for savings and investments, founded in 1999. The Parent Company, Avanza Bank Holding AB (publ), is listed on the Stockholm Stock Exchange. Avanza’s customer promise is that you as a customer will have more left in your own pockets than with any other bank or pension company. Services include saving in shares, funds, savings accounts, mortgages, and a strong pension offering. Avanza has over 2.0 million customers with almost SEK 1,000 billion in total savings capital. This is equivalent to 7.8 per cent of the Swedish savings market. Avanza is largest in terms of number of transactions among Swedish banks on the Stockholm Stock Exchange. During the last 15 years Avanza has won SKI’s (Swedish Quality Index) award, “Year’s Most Satisfied Savings Customers”. For more information visit: avanza.se/ir
