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Avanza
Avanza Bank Holding |
  SEK |  %   SEK
Avanza Bank Holding |
  SEK |  %   SEK

Long-term targets by 2030

Growth is an important element of our business model. Performance on targets is therefore primarily measured by customer satisfaction, where our employees play a key role. The targets were set in October 2024. 

Long-term targets

Customer satisfaction


Sweden’s most satisfied savings customers according to the Swedish Quality Index (SQI) 

With a business model built on growth, customer satisfaction is one of our most important targets and critical to drive shareholder value. 

Engaged employees


Employee Net Promoter Score of at least 50

Maintaining our high customer satisfaction requires engaged employees. A strong recommendation rate is also important to attract talent. 

Long-term value growth


15 per cent average annual savings capital growth 

There is a strong correlation between growth in savings capital and growht in income. Our strategic priorities by 2030 shall support further growth, which is reflected in the target to grow savings capital with on average 15 per cent annually. 

Decreased costs to savings capital ratio over time

Cost efficiency is an important part of our profitability. To sustain our industry leading position when it comes to costs to savings capital ratio, one of our prioritised areas by 2030 is to improve our scalability – reflected in the target to decrease costs to savings capital ratio over time. The measure could be affected by market fluctuations, which may impact the ratio negatively certain years. 

Annual average cost increase of 8 per cent

Annual average cost increase will be below 8 per cent, with 2024 as base year. Cost increases will be higher in the beginning of the period, trending downwards to reach 5 per cent by the end of the period as we increase scalability. The cost increase rate includes cloud migration and excludes a potential international expansion. 

Return on equity of at least 35 per cent

Our return on equity target ensures a continued focus on profitability and effective management of the balance sheet.

Dividend of 70 per cent

Dividend of 70 per cent of net profit for the year taking into account the leverage ratio requirement, including the Pillar 2 guidance and internal buffer.

Sustainability targets


Net zero emissions

Avanza has become a signatory to Business ambition for 1.5 °C . This means we are committing to setting climate targets that align with the Science Based Targets initiative’s (SBTi) 1.5°C and the Paris Agreement. The target will include to halve our emissions by 2030 and reduce our emissions to net zero by 2045 the latest.

Strengthen the sustainability value in customers’ investments

Avanza is a savings platform and the aim is to provide a wide range of alternatives. Avanza does not offer investment advice, but tries to inspire customers and make it easy to invest sustainably through clear information, decision support and education.

Increase gender equality in savings

We work actively to reach broader target groups and promote savings among women. Today women save less, have lower savings capital and begin to save later. We want to help change this.