The number of customers at Avanza has during 2025 increased by 132,300, amounting to 15,000 net new customers in September. This resulted in 2,204,000 customers at the end of the month. Net inflow in September was SEK 4,820m, amounting to SEK 47,700m during 2025.
Avanza’s market share of premiums paid for non-collective agreement occupational pension insurance was 11.0 per cent during July 2024 – June 2025 according to statistics from Insurance Sweden in September. This was an increase from 10.4 per cent during the corresponding period the previous year. Avanza’s share of the premiums paid to the entire Swedish life insurance market, including endowment insurance, during the last 12-months period was 10.9 per cent, an increase from 9.3 per cent.
| Sep-25 | Aug-25 | Change month % | Sep-24 | Change year % | |
| No. Customers | 2,204,000 | 2,188,900 | 1 | 2,025,000 | 9 |
| Net inflow, SEKm | 4,820 | 4,270 | 13 | 5,980 | -19 |
| Savings capital, SEKm | 1,053,600 | 1,039,100 | 1 | 927,500 | 14 |
| of which deposits | 119,000 | 120,100 | -1 | 108,800 | 9 |
| of which Savings account | 44,300 | 40,800 | 9 | 31,000 | 43 |
| of which external deposits | 30,300 | 34,200 | -11 | 43,000 | -30 |
| Internally financed lending, SEKm | 26,200 | 25,700 | 2 | 22,100 | 19 |
| of which margin lending | 11,500 | 11,300 | 2 | 9,670 | 19 |
| of which mortgages | 14,700 | 14,400 | 2 | 12,400 | 19 |
| External mortgages, SEKm | 21,600 | 21,700 | 0 | 19,500 | 11 |
| No. of brokerage-generating notes per trading day** | 169,000 | 173,900 | -3 | 131,700 | 28 |
| Turnover in brokerage-generating securities per trading day, SEKm** | 4,660 | 4,570 | 2 | 3,430 | 36 |
| of which foreign trades, SEKm | 1,370 | 1,410 | -3 | 670 | 104 |
* Figures for the current month are preliminary.
** Excluding commission notes and turnover for mutual funds and non-brokerage generating trades such as Avanza Markets and brokerage class Start.
For further information please contact:
Gustaf Unger, CEO Avanza
+46 (0) 72 142 96 53
[email protected]
Karolina Johansson, IR Manager
+46 (0) 8 409 422 08
[email protected]
Avanza is a digital platform for savings and investments, founded in 1999. The Parent Company, Avanza Bank Holding AB (publ), is listed on the Stockholm Stock Exchange. Avanza’s customer promise is that you as a customer will have more left in your own pockets than with any other bank or pension company. Services include saving in shares, funds, savings accounts, mortgages, and a strong pension offering. Avanza has over 2.2 million customers with more than SEK 1,000 billion in total savings capital. This is equivalent to 7.9 per cent of the Swedish savings market. Avanza is largest in terms of number of transactions among Swedish banks on the Stockholm Stock Exchange. During the last 15 years Avanza has won SKI’s (Swedish Quality Index) award, “Year’s Most Satisfied Savings Customers”. For more information visit: avanza.se/ir
