“Rikard has a deep knowledge of customers, technology and banking. Just like us at Avanza. That’s why we found each other so quickly and naturally,” said Sven Hagströmer, Chairman of the Board of Avanza.
Rikard Josefson, 51, has served for the last six years as CEO of Länsförsäkringar Bank, where he, among other things, has helped to develop the bank’s mobile services, mortgage products and “savings robot”. At the same time, Länsförsäkringar, like Avanza, has won several awards for Sweden’s highest customer satisfaction. In addition Länsförsäkringar has won the best mobile app award. Previously, Rikard spent 25 years at SEB.
“I am proud of my work at Länsförsäkringar, where we doubled business volumes during my time as CEO. Now I am excited to be a part of Avanza as it continues to challenge the banking market,” said Rikard Josefson.
More on Rikard’s background follows below.
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Summary of Rikard Josefson’s background:
2011 - 2017 Länsförsäkringar Bank, CEO
1986 - 2011 SEB. Most recently as Deputy Head of SEB’s Swedish retail banking operations. Regional Director for six years with responsibility for telephone and internet banking as well as development and sales.
Education: B.A. in Economics from Stockholm University
